To achieve empathy and construct an effectual strategy, it is essential to identify the attendees and the following factors:
- Demographics: Knowing the age range and background of your attendees can help make sound strategic decisions about the direction of your event.
- Needs: Conducting research with and/or mining existing data about your attendees will help generate accuracy with your
- Goals: Knowing and confirming what your attendees seek to accomplish and including supportive factors throughout the event helps demonstrate strong empathy and optimize
- Motivations: Understanding what motivates attendees can help with general planning, as well as promotional efforts.
- Daily Modes of Operation: Knowledge of how your attendees operate on a daily basis (as it pertains to the purpose of the event) is yet another factor that helps to demonstrate empathy via event structure (i.e., the need to balance with any daily activities).
- Tracking Attendance: General attendance tracking is important, but taking efforts to confirm whether or not attendance is connected to institutional or departmental goals should also be noted.
- Identify Success Metrics: Take time to gather information to confirm what attendees deem to equate with success and embed in the
- Security: Engage in efforts to ensure event security, as
- Proctoring: Where applicable, strive to provide proctoring solutions that are as secure and non-invasive as possible.
Data from prior evaluations can provide cyclical insights to support efforts associated with this topic and help offset biases that may exist. As you mine data, it is also a good idea to confirm the accuracy of the WIIFM factors.