Part of successful event execution includes promotion — the practice of using different marketing strategies and channels provide information to the public and the target audience about the event. Examples of venues where you can promote the event include the following:
- Event Website: A site can be used to present an overview, agenda, and highlights.
- Introductory Videos: Create videos for YouTube, Vimeo, websites, and other campus properties.
- Social Media Engagement: Share info on Twitter, Instagram, TikTok, and the Create an event hashtag as well.
- On-Campus: Posters, flyers, and handouts remain valuable in the promotional Use them when possible.
- Email: Utilize existing mailing SalesForce, other CRM-related tools and entities to spread the word about your event.
- Advertising: Consider securing ads via local establishments, periodicals, and other print and digital You can never be sure about the prospective impact until you engage.
- Across MSU Websites: Consider placement of promotional ads and content across the MSU digital landscape (e.g., msu.edu,
iteach.msu.edu). This effort can also include cross-promotional efforts as afforded.
- Events Directories: When possible, add your event to directories for broader
- Podcast Engagement: Engage with podcast hosts to share
Before finalizing decisions about how and where to promote your event, we recommend taking time to identify the associated goals, all existing channels, leveraging previously existing content, and connecting with the additional resources and personnel needed to produce any related assets.
NOTE: Make sure to highlight the WIIFM factors during promotion.