The main part of the event is its interactive elements. Each of these elements serve as a part of an event’s structure, along with the associated content and functionality. The following list provides elements to consider for your event:
- Registration: Every formal event requires a registration Making sure to deliberate through each part of the process and accounting for every requirement and attendee need will help streamline the effort and make it enjoyable and clear. You can also consider using EventBrite. Speak with Purchasing for more details.
- Agenda: Presenting a clear agenda will help set expectations for It will also help them to ascribe value to the experiences being offered and plan for what best suits their mental models.
- E-Commerce Management: If transactions are a part of your event, you’ll want to make sure and provide trustworthy and easy-to-use
e-commerce solutions. You’ll need to account for payments, refunds, associated policies, and confirmations for each type of transaction.
- Keynote Speakers: Identify and secure dates and times with prospective speakers as early as Make sure to highlight these people in your promotional efforts.
- Live Sessions: This frequent aspect of virtual events requires planning from a scheduling and a technological perspective. Make sure everything is aligned properly.
- Recordings: Inclusion of on-demand, recorded content adds value to any virtual/hybrid event.
- Archives: It’s not a must-have, but providing access to content after the event ends can help foster goodwill for the brand experience associated with the event, driving engagement and perceived value for future
To help drive value, as the structure is devised, it is recommended that the aforementioned WIIFM factors remain a focal throughout the process.
