Conducting evaluations, especially at strategic times, can help optimize attendee experiences — for upcoming, current, and future events. Consider the following approaches:
- Pre-Event: Surveying interested parties can help further understand of attendee needs and expectations. After identifying the needs and expectations, you can make changes to your approach for the
- In-Event: Collecting feedback during the event can provide you with actionable data and apprise the team of any issues that need
- Post-Event: This traditional approach of collecting data after an event is critical to understanding and analyzing how success the event was, including focusing on specific aspects.
Each of these approaches can help develop mental models for your current and future events, driving more rewarding experiences for attendees and stakeholders alike.