Storytelling for Learning 2: Neurology and Stories
Stories bring together the teller and the listener. They create connections. Paul Zak is a researcher who is best known for his work with the chemical oxytocin, the happy trusting chemical. But what does that have to do with stories?
Watch the video below to find out.
A good story creates trust and connection with your audience. That's probably why great salespeople use stories to sell products, and great teachers use stories to sell ideas and get learners thinking. Stories are personal to each person listening. A story taps into the audience’s intuitive knowledge and unconscious mind. In a good story, there are gaps that are filled in by the listener. They create the details and fill them in in their head. This makes the story personal. It makes it a part of them.